Three Key Tools to Building Your Confidence Early On as a Creator
Photography as a Visual Art
To start, we must know and feel that photography is more than just the technical bells and whistles of the camera (shutter, lens, focal length) or only focusing on if we have the perfect high-end gear. While the technical side is very important, it is only part of the creative equation. Photography is first and foremost a visual art that gives us a front-row seat into beauty each time we pick up the camera! Why does this matter? Because, as humans, something beautiful inspires us. Something beautiful can make us feel happy, move us on the inside, and even change us. Think about the last time your breath was taken away by that gorgeous sunset. You’ve seen the sunset so many times, yet why does it keep giving you that awe-struck feeling? Because there is an inherent beauty to its nature.
Our Role as Photographers
As a photographer, you are in a position in to inspire people, or dare I say even help people, with this beauty. In a world where people are inundated with words and information, you have the power to cut through all of that and bring beauty to life for others in the form of an image. What’s more, in our fast-advancing technology world, you can not only share it with one person but with millions, at scale, in a way that is healing and needed.
Now, that’s powerful.
The Three Key “Early On” Differentiators
In the blog post Why Photography, we talk about the importance of understanding our WHY we do anything. Our why is our purpose, our biggest motivator, and often hard to really hone in on but when we know it, we know it deep in our bones. Our WHY is our first important tool. But there are three more. Let’s dive into it.
Embrace the Mindset of Curiosity
This is as true in life as it is in photography. I cannot tell you how many times lately I have gone to a photoshoot and thought, “I want my model to be in this exact colored outfit, in this studio setting, with this prop” only to run into a scheduling conflict forcing my shoot to move to an outdoor setting in natural light, or “I am so excited to shoot the perfect shot at golden hour only for four o’clock to roll around and for it to be perfectly moody and rainy out. On both of these occasions, my photographs turned out to be so much more vibrant, emotive, and powerful then I could have wished for. And, while I have no doubt they might have turned out well in the setting I originally dreamed of I have learned this important lesson: Learning to let go and let your creative vision be molded by change not only allows for more creative outcomes, it’s simply more fun when we do not have to be in control all of the time! Embracing the curiosity mindset allows us to let go because we stay open to the unknown. This vulnerability is key as an artist. This is tool number one.
2. Learn to Trust Your Intuition
Tool number two. Learn to trust yourself!
How many times have you heard, trust your gut, it’s always right? Well, I am here to tell you, in the process of photographing this is almost always true and can be the difference maker between an OK photo and a jaw-dropping photo. As a photographer, you will take A LOT of photos. Depending on the type of photography, you could snap anywhere between 800-900 photographs and only deliver 115 to the client or 2000-4000 and only delier 800 to the client! Learning to trust your gut when you’ve nailed that perfect moment or moments with your subject is key.
Why? Because during your photoshoot, when you have 45 minutes with the client, and are under pressure to deliver, your gut will guide you to arrange your subjects in the right way, under the right lighting, and find those really dreamy compositions in a tight-timeframe.
In post editing, it will tell you what is a high-quality client-ready photograph versus just sub-par. And, this my friends, is what your clients are paying you for! Not just your savviness with a camera, but perhaps more, your eye for QUALITY. It’s the difference between a “meh” response from your client, to “Oh my gosh these are beautiful! I can’t wait to hire you again” Let me give you an example of my intuition telling me a photograph was just okay to eye-popping.
3. Embrace Your Role as Storyteller
I hinted at this above. You role as a photographer is many things: “capturer of beauty”, “chaser of light”, but perhaps most importantly, “storyteller”.
In a world where we are all have less than 30 seconds, maybe only 15, to get someone to stop and look at our post on Instagram, learning to persuade people with your photograph could be the difference in making a living off your art or not (and again, doing art just for fun also 100% has its place!)
So how do we tell a story with our photographs? There are many wonderful online resources out there. Let me share with you what has worked for me.
Number One
Before going into a photoshoot (theatrical or individual portrait) I always do my research about the play and proactively think in advance about 1-2 themes I want to be sure to emphasize or highlight. Sometimes the director will have their own opinion and I work with that too. For my recent Jekyll and Hyde promotional shoot for example I wanted to emphasize the literary genius of Robert Louis Stevenson’s commentary on the duality of man and show the split personality of Dr. Henry Jekyll’s goodness to help mankind and Mr. Edward Hyde’s hell-bent drive to destroy it. After about 200-300 photos of the actor, I finally got to this and back to trusting your intuition, I knew when I captured that exact theme and I was thrilled.
Number Two
When I am in the photoshoot, I always try to look at my subject and before I take the shot, I always ask myself (sometimes out loud!), what do I want to do here? What angle do I want to take? This forces me to bring my creative critical thinking skills to bear and stretch myself rather than just snapping the shot.
Number Three
If I have the opportunity before the photoshoot I think in advance about my creative vision and the use of props. Lately, flowers have been a centerpiece of my portrait shoots. I try to think in advance, what personality or feeling can the flowers enhance? Yellow for vibrance and happiness. Deep crimson, for moodiness, and reflection.
Conclusion
Still feeling overwhelmed? Don’t worry that is normal! Feel that, embrace that, then use it as fuel for your passion and creative fire. Then I urge you to apply these three tools - stay open to receiving change, trust your intuition, and embrace your role as a storyteller. It is my hope the next time you shoot they support you in building your confidence, optimizing you and your client’s time, and most importantly, they help you honor the gift you have been given as an artist for infinite creativity, getting the results you want!
As a word of encouragement, these three tips have not only enabled me to attract paid clients but created the “wow! effect”, gaining me repeat business and four months of paid photography and content creation for this upcoming spring. Embrace them, and you could be there in no time!
Until next time my friend.
Cheers,